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Cookie Policy

Last updated: 20th October 2017

Cookie policy

When you visit Vital Certificates or make use of our services you automatically receive one or more cookies. The primary purpose for our use of cookies is to ensure the optimal delivery of our services. In addition, we use third party cookies for statistics and to analyse user behaviour. This policy explains in more detail the types of cookies we use, the purposes for which we use them and how you can block and remove such cookies.

What is a cookie?

A cookie is a small file, typically of letters and numbers, downloaded on to a device when the user accesses certain websites. Cookies are then sent back to originating website on each subsequent visit. Cookies are useful because they allow a website to recognise a user’s web browser or device.

Blocking and removing cookies

Your browser may give you the ability to block or delete cookies should you wish to do so. Please see the ‘Help’ menu in your browser for further information. Please note that blocking all cookies will have a negative impact upon the usability of many websites, including our own. We therefore recommend that you permit the use of cookies when using our websites.

Our use of cookies

Cookies on our websites may be set by us, by third parties under contract with us, or by independent third parties such as advertisers.

Our site makes use of both ‘session’ and ‘persistent’ cookies. ‘Session’ cookies remember information from page to page for filtering and completing searches before being removed when you end your session. ‘Persistent’ cookies enable our websites to recognise you when you make return visits to us, and remain stored on your computer until deleted, or until they reach a specified expiry date. Persistent cookies placed on your computer as a result of your use of our websites will never be stored for longer than 2 years from the date of your last visit.

The table below sets out the various types of cookies we use, why we (or relevant third parties) use them, and includes information you can use to control and learn more about the cookies used on our site.

Cookie Type

Why we use it and additional information

Essential

Essential cookies, as their name suggests, are vital to the proper functioning of the website. They enable us to remember your selections between pages, such as items that make up your order so that you do not need to re-enter these things.

Performance/User Experience

We use cookies to make sure our website performs as it needs to, and to make sure it remembers your preferences (such as currency type) and previously entered information relating to an order.

Optimisation

Optimisation cookies allow us to see and track anonymous use data such as click trends, so we can be certain the site offers you a consistently smooth, functional and pleasant experience.

We use third party service providers to assist us with optimisation. One such provider is Optimizely; for more information on what sort of information is stored by these cookies, please follow this link.

Advertising

Our website tries to serve advertisements that are relevant to you by displaying Google AdSense interest-based advertisements. We also use third party advertising solutions (including Google AdWords and Facebook) to serve you advertisements relating to Vital Certificates services when you are on Google, Facebook or other websites that are a part of the advertising inventory of these solutions. These advertisements are tailored by Google using cookies which will track your behaviour across the web, again using anonymous statistical rather than personally identifiable information, including information relating to your use of Vital Certificates services, your location and demographic characteristics. Third party advertisers may also use cookies, for such purposes of ensuring relevant advertisements are being displayed, to help prevent the same adverts being served twice to the same user, and to ensure that adverts are correctly sized and don’t detract from your experience of the site.

You can view, delete or add interest categories associated with your browser using Google's Ads Preference Manager, found here.

You can opt-out of the AdSense partner network cookie here; however, this opt-out mechanism uses a cookie, and if you clear the cookies from your browser it will ‘forget’ the opt-out. You can ensure your opt-out is maintained for a particular browser with a Google plug-in, available here.

Analytics

We also use cookies to monitor and understand more about how our websites and services are used and accessed, which in turn lets us optimise the user experience and build a website that suits the needs of our users and drive the direction of our business. We use Google Analytics who store cookies on your device to generate anonymous reports and statistics.

Google stores this information in accordance with their privacy policy.

 

Further information

If you have any questions regarding this policy or would like more information about the cookies used on our websites, please contact us

Call Us Today on +44 (0) 330 088 1142